Sigur Rós requested a merchandise assortment for their latest release valtari. We were excited to use a number of different print types: gold foil, suede, metallics, and soft touch water-based inks for this collection. We drew on a number of graphic elements from the album art, along with imagery from the “valtari mystery film experiment”. I had a lot of creative freedom with this assignment and everyone was very happy with the results.